Getting high event registration numbers does three things: it brings you brand awareness, it generates profit, and ultimately, it creates a fun, memorable event for your guests. Get privy to the tricks of the trade that successful marketers use to promote their events, and never again will you have another empty venue on your hands.
Clearly Communicate the Benefits of Attending
The most important part of selling your event is showing potential guests the value of what you’re selling. Provide three to four benefits of attending like, networking or learning new skills. Other ways to convince registration:
Share photos and videos of past events.
Publish the schedule/agenda.
Highlight guest speakers and sessions.
Interview speakers for your blog.
Create a “Convince your boss” or “Why you should attend” page on your website.
Write guest blog posts on industry sites.
Submit to directories and discovery engines
Discovery sites are great tools for people to find relevant events to attend, and they’re a great way for organizers to promote their event. Some great event directories in Austin are:
When submitting to these sites, include convincing reasons to attend in the description, along with information like dates, locations, times, and parking.
Get Others Involved
Sponsors are invested in the success of your event just as much as you are because, the more people attend your event, the more brand exposure a sponsor gets along with and more possible future clients. Sponsors can support you by:
promoting your event
using your marketing materials
offering their patrons special discounts or offers
This same strategy can be used to cross promote with other organizations or getting attendees and speakers to help promote the event.
Streamline the Event Registration Process
A smooth, quick and easy registration process will keep potential guests on your page longer and get them to register quickly.
Optimize your event website for mobile devices.
Only ask for the information you need.
Make it easy to navigate, with a clean single page format.
Make it easy to purchase multiple tickets in one transaction, so guests only have to enter their payment information once.
Create Multiple Registration Types
People love having choices and providing multiple options to attendees entices them to register. Consider offering guests things like:
Early bird registration
Half day registration
Program specific registration
Limited access registrations
To put your registration numbers over the top, here are a few other things to consider when planning your event:
Choose a location that is memorable, convenient and affordable for your guests
Choose a date that works for your audience
Don’t compete with similar events (unless you piggyback on them)